We also try to design things with the users first in mind for example, our localized databases aren't very profitable since they can't be monetized well with English ads, but they offer a huge service to a large part of our EU community and fansites, so we'll take the server costs and extra data processing time to keep that maintained. We've gone through several providers in the past few years, after different ones were slow to address complaints on BlizzCon and Christmas.Īt this point, we do need ads for the site to survive since we have a lot of unique and complicated features, like the flying tool and dressing room. It's partially why we lowered Wowhead Premium prices to $1 recently - in spite of having a full-time AdOps staff member communicate with the ad networks on nasty ads that should be removed, we were getting a number of complaints still and we wanted a more affordable option. Outside of Black Friday, Ad networks now aren't really regulated and they feel like they can get away with whatever since sites need them for profits. This ended up with them loading more, because bad ads were shelved after they loaded, and this had unforeseen data requirements that we didn't anticipate.
Their thread with more details is here: //The whole content team feels really awful about how this played out because we really care about bringing quality data and content to the site and had set up a cool array of holiday content so we could have a few days off and enjoy traveling around.Īds really suck and unfortunately this weekend we tried to implement a way to make them less intrusive since we knew Black Friday would bring heavier ads and we'd be out eating turkey with our families. The site devs will be continuing to test issues to confirm if they found the fix or not. We've narrowed the upload issue down to several likely targets and disabled what we think is the top cause.
I wanted to post my latest reply here since there's been a lot of posts and I don't want things to get lost. Over the course of the day, we've been addressing community feedback about several ad-related issues on the site that were brought up on, Reddit, etc.
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